SORRY, WE'RE CLOSING DOWN! Continue shopping on Amazon while stocks last.

Colour Enhance Platinum Shampoo

Colour Enhance Platinum Shampoo
Colour Enhance Platinum Shampoo
Colour Enhance Platinum Shampoo
Product image 1Colour Enhance Platinum Shampoo
Product image 2Colour Enhance Platinum Shampoo
Product image 3Colour Enhance Platinum Shampoo

Regular price £9.99

Roots Double Effect® Colour Enhance Platinum Shampoo is a 2in1 strengthening and anti-breakage formula to address all your hair needs.

1. Removes unwanted brassy tones in blonde, grey hair to brighten and enhance your true shine with every wash. 

2. Fortifies and revitalises the hair and scalp to help reduce hair loss and promote stronger, healthier hair.

Colour Enhance Platinum Shampoo is: 

✔  Paraben-Free
✔ Sulphate Free
✔ Cruelty-Free
✔ Suitable for Vegans
✔ Colour Safe

Note: Packaging may vary


Apply to wet hair and gently massage into scalp. Leave on for 2-5 minutes deepening on the desired colour intensity. Rinse thoroughly. Repeat if desired.

If you don’t currently wash you hair everyday, no need to change. Just swap your current shampoo to our Colour Enhance Platinum Shampoo and follow our 3-Step System for 4months to achieve optimal results:

1. Roots Double Effect® Colour Enhance Platinum Shampoo

2. Roots Double Effect® Colour Enhance Platinum Conditioner

3. Use Roots Double Effect® Intensive Spray twice per day on either dry or wet hair, ensuring you spray directly onto the scalp. Wash hands after use.

* Please note the effects are only seen after continuous use, not after one treatment.


Aqua (Water), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Methyl Cocoyl Taurate, Sodium Lauroyl Sarcosinate, Butylene Glycol, Sodium Benzoate, Parfum (Fragrance), Sodium Chloride, Polyquaternium-10, Pentylene Glycol, Potassium Sorbate, Polyquaternium-22, PEG-120 Methyl Glucose Dioleate, Glycerin, Citric Acid, Citrus Sinensis (Sweet Orange) Peel Oil Expressed, Juniperus Virginiana Wood Oil, Triticum Vulgare (Wheat) Bran Extract, PPG-26-Buteth-26, Trisodium Ethylenediamine Disuccinate, PEG-40 Hydrogenated Castor Oil, 1,2-Hexanediol, Caprylyl Glycol, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Tocopherol, Butylphenyl Methylpropional, Hexyl Cinnamal, Citronellol, Limonene, Acid Violet 43.

We occasionally update formulas to make sure we are as clean and effective as possible. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.



Open tab

Customer Reviews

Based on 83 reviews Write a review
Close (esc)


Join our mailing list today and receive 20% off with your first purchase!

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now