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How to keep your bleached hair in the best condition ever

Once you take the plunge and go blonde, having your hair care routine on lockdown is non-negotiable. Bleached hair requires a lot more TLC than any other hair type thanks to the chemical lightening process.

That’s not to say you can’t have healthy, shiny, soft hair as an unnatural blonde. With the right products, you can get the silky, blonde locks of your dreams. Here’s how.

What does bleach do to your hair?

Bleaching (or lightening) hair is different from colouring or dying in that it lifts pigment rather than deposits it. Unfortunately, this chemical process can leave your hair dry, weakened, and a little more high-maintenance than it used to be.

Bleached hair needs three things:

Hydration to restore moisture and fight dryness.

Protein to strengthen and fight breakage.

Tone to keep your shade beautiful and bright rather than brassy.

How to care for bleached hair— the essentials

1. Something purple

Lightening hair is a two-step process: Bleaching and toning. The bleach strips the colour, while the toner deposits cool shades (such as purple or blue) to neutralise any unwanted warmth Just as coloured hair can fade, bleached hair has a tendency to lose its platinum sheen and give off unfavourable copper shades (such as yellow or even orange). That’s why you need to continue counteract them by regularly depositing a touch of purple.

The best way to do this is to use a purple shampoo and conditioner. Our Colour Enhance Platinum Shampoo and Conditioner remove unwanted brassy tones, as well as brightening and enhancing your true shine with every wash. Keep that brass at bay!

2. Protein and hydration

Bleached hair needs all the help it can get to restore hydration and protein to make it soft, moisturised, and strong. It’s crucial that you not only use a shampoo and conditioner combo formulated to revitalise and fortify the hair and scalp, but add in extra treatments.
Set some time aside once a week to give your hair some special attention with a hair Conditioning Mask. This will help to gradually repair and conditioner your hair over time.

You also want to add in a Conditioning Spray to give your hair a little boost of moisture every day. Best of all, it works great to boost natural volume and reduce further oxidative stress.

3. Regular trims

The ends of your hair take the biggest beating during the bleaching process, so chances are you’ll need to keep on top of them with regular trims. This might be the last thing you want to hear if you’re trying to grow your hair, but it will make your hair look way healthier. Be brave and give those frizzy ends the chop! Even the most subtle trim can do wonders for your hair’s overall appearance.

Troubleshooting your bleached hair problems

Got bleached hair trouble? We’ve got you covered. Take a look at some of these common blonde hair problems and see how you can fix them.

  • My bleached hair is brassy/orange/yellow
Sounds like you’re not using purple shampoo and conditioner! These products can even help you last longer between services, so you don’t have to tone or even re-lighten at the salon quite so frequently.

  • My bleached hair feels super dry/frizzy/rough/knotty
This could be the result of using a shampoo that contains SLS or SLES. These sulphates are super drying to the hair and are the last thing your bleached locks need. Opt for a more gentle, SLS-free formula, and don’t forget to add in extra moisture with regular treatments. Your hair will feel silky again in no time.

  • My bleached hair is stretchy and is taking a long time to dry
This is caused by a lack of protein in the hair. Along with regular treatments, make sure to be extra delicate with your hair. Squeeze your hair dry with a towel rather than rubbing it, and minimise heat styling. If you must use a straightener or dryer, use a heat protectant beforehand.

  • Help! My bleached hair is falling out!
Hair loss can be caused by so many things— read our blog post here to learn more about that. It’s likely that your hair is breaking due to the damage caused by bleaching. However, the issue may also be with your scalp— you have to nourish at the roots, after all.
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